Emotional Calibration Effects on Consumer Choice
By Blair Kidwell, D. Hardesty, Terry L. Childers. 2008
95 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/19d224db0cfc517ad4394d2c464d4920b90352bc
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
In Marketing
In Social Psychology
Citations in the corpus
- Promoting positive change: Advancing the food well-being paradigm☆ (2013, methodology): “Recent research suggests that a consumer's ability to skillfully acquire, appraise, understand, and manage emotions in a purchase or consumption situation is highly beneficial (i.e., consumer emotional intelligence; Kidwell et al., 2008a).”