Ke-Chung Peng

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 20 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 39 citations into it; #4,250 of 6,289 by trust here, #4,183 by citations
• Management, Monitoring, Policy and Law — 31 citations into it; #1,791 of 2,821 by trust here, #1,640 by citations
• Applied Psychology — 10 citations into it
• Sociology and Political Science — 9 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Ke-Chung Peng trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Mohamed M. Mostafa
2. Christopher J. Armitage
3. Hsin Hsin Chang
4. Aindrila Biswas
5. Rambalak Yadav

Who trusts Ke-Chung Peng overall

1. Lei Wang

Papers from Ke-Chung Peng's perspective

Ordered by how strongly the researchers Ke-Chung Peng trusts endorse each paper. Same corpus, a different order for every researcher.

1. Efficacy of the Theory of Planned Behaviour: a meta-analytic review. (British Journal of Social Psychology)
2. Determinants of Chinese consumers' green purchase behavior
3. Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
4. How does environmental concern influence specific environmentally related behaviors? A new answer to an old question
5. The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator (Online information review (Print))
6. The effects of gender and age on new technology implementation in a developing country: Testing the theory of planned behavior (TPB) (Information Technology and People)
7. Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel
8. Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps (Expert systems with applications)
9. Relationships among attitudes and subjective norms: Testing the theory of reasoned action across cultures
10. Subjective norms, attitudes and intentions of Finnish consumers in buying organic food

Their papers

• Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016) — 703 citations