The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

By Pierre Chandon, Brian Wansink. 2007

821 citations recorded by the source corpus.

Subfields: Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/a8836def634d4eef083f9563ed44d706a63181a7

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In Public Health, Environmental and Occupational Health

Citations in the corpus

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation (2007, background): “Another area worthy of research would be to examine the effects of expectations (Chandon and Wansink 2007).”
Disclosure: Psychology Changes Everything (2014, neutral): “In a study showing that a greater prevalence of healthy options can end up backfiring by creating a halo effect, Chandon & Wansink (2007) find that consumers significantly underestimate the calories in an ostensibly healthier meal from Subway than for a comparable meal from McDonald's.”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “…perception biases are important within the domain of consumer behavior because they affect judgments of product sizes and of consumption; these judgments in turn can also affect actual consumption (see e.g., Chandon & Wansink, 2007; Chandon & Ordabayeva, 2009; Krider, Raghubir, & Krishna, 2001).”
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products (2016, background): “For example, several studies found that a mismatch can enhance consumers’ attitudes and the level of persuasion (Chandon and Wansink 2007; Gill 2008; Wilcox et al. 2009), because consumers perceive a (moderate) mismatch as novel and stimulating, leading to greater elaboration and thus more persuasio”
Promoting positive change: Advancing the food well-being paradigm☆ (2013, background): “In addition, portion size information impacts perceptions of caloric content, such that consumers tend to underestimate calories for larger compared to smaller servings (Chandon & Wansink, 2007b).”
Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “If any of these marketing actions imply or lead one to believe the food is healthier than they would otherwise think, it can lead to a “health halo” (Chandon & Wansink 2007a), whereby people generalize that the food scores favorably on all health and nutrition aspects 23 (including it being lower…”
The “Fair Trade” Effect (2012, background): “…intake (Wansink & Chandon, 2006), and that sandwiches from fast food restaurants marketed as healthy are judged to contain relatively few calories, leading unsuspecting consumers to order higher-calorie meals at Subway (i.e., a healthy restaurant) than at McDonalds (Chandon & Wansink, 2007).”