The impact of service failures on customer loyalty
By Anna S. Mattila. 2004
257 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/a5d70bc86dd8098546b374fa8a5295ef66bf8ca4
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Yany Grégoire
- R. Fisher
- J. Bowden
- Katja Gelbrich
- Marko Sarstedt
- J. Dawes
- Matthew Thomson
- Allison R. Johnson
In Organizational Behavior and Human Resource Management
- Yany Grégoire
- R. Fisher
- J. Bowden
- Katja Gelbrich
- Marko Sarstedt
- J. Dawes
- T. M. Tripp
- Matthew Thomson
In Sociology and Political Science
Citations in the corpus
- Customer betrayal and retaliation: when your best customers become your worst enemies (2008, methodology): “1990), we recognize that other conceptualizations—such as firm identification (Bhattacharya and Sen 2003) and emotional bonding (Mattila 2004)—could shed new light on the “love becomes hate” effect.”
- Creating consumer durable retailer customer loyalty through order fulfillment service operations (2008, background): “In the marketing channels literature, affective commitment expresses the extent to which channel members like to maintain their relationship with specific partners (Geyskens et al., 1996; Mattila, 2004).”
- Engaging the Student as a Customer: A Relationship Marketing Approach (2011, background): “In addition to the loyalty benefits that affective commitment confers on organizations, affective commitment is frequently described as leading to a form of stickiness that moderates attitudinal and behavioral responses under conditions of service failure (Mattila 2004).”