“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

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How the interplay between consumer motivations and values influences organic food identity and behavior (2018, background): “However, the question of why people buy or do not buy organic food is still not fully understood (Hasselbach and Roosen, 2015; Kareklas et al., 2014).”
Predicting intentions to purchase organic food: the moderating effects of organic food prices (2016, background): “3 Research limitations and future suggestions With respect to the limitations of the present study and recommendations for future research, the following issues must be addressed: first, the sampling range: the organic food markets in Asia and Europe occupy an important position in the future develo”
The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food (2018, background): “Whereas Kareklas et al. (2014) found that egoistic and altruistic factors concurrently predicted consumers’ attitudes and purchase intentions toward organic food.”
Why do people buy organic food? The moderating role of environmental concerns and trust (2020, background): “These consumer concerns can be classified as intrinsic and extrinsic, which reflect two facets of an individual’s self (Kareklas et al., 2014).”