Why Narrative Ads Work: An Integrated Process Explanation

By Eunjin Anna Kim, S. Ratneshwar, Esther Thorson. 2017

174 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/34e041e740317816b4795cbedbd6befaf5d527c9