Why Do We Indulge? Exploring Motivations for Binge Watching

By Yoon Hi Sung, Eun Yeon Kang, Wei‐Na Lee. Journal of Broadcasting & Electronic Media, 2018

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This study explored an expanded definition and motivations for binge-watching behavior. In addition to the number of episodes, the amount of time, frequency, and engagement in binge-watched programs were considered for the binge-watching definition. Study findings revealed that over half of the respondents of this study were light binge viewers. In addition, among a total of seven motivations identified in literature, only the entertainment motivation is a significant predictor of binge watching for those with a low level of binge watching, while both passing time and entertainment were found to be significant predictors for those with a high level of binge watching.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8d38c698d7245dd06b4e5e356d3e2edba8047ad3