Two Ways of Learning Brand Associations

By Stijn M. J. van Osselaer, Chris Janiszewski. 2001

272 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/91ae16f887fd2dfc710cf07ccc4996dfdc843fee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Peter C. Neijens
2. Gavan J. Fitzsimons
3. E. V. van Reijmersdal

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. Frank Kardes
5. Steven S. Posavac
6. Maria Kreuzer
7. Gavan J. Fitzsimons
8. Maria L. Cronley

In Sociology and Political Science

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. Maria Kreuzer
5. Gavan J. Fitzsimons
6. Frank Kardes
7. Steven S. Posavac
8. Oliver Koll

Citations in the corpus

• A New Branch of Advertising (2009, background): “However, a related theory, human associative memory, refers to all kinds of objects (Van Osselaer and Janiszewski, 2001).”
• Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages (2010, background): “Since stakeholder brand knowledge impacts stakeholder attitudes and behaviors vis-à-vis the brand (Van Osselaer & Janiszewski, 2001), current stakeholder brand knowledge will influence the success of any activity focusing on attitudinal Psychology & Marketing, Vol. 27(6): 584–602 (June 2010)…”
• Experiential product attributes and preferences for new products: The role of processing fluency (2014, unknown): “For example, in the research on product experiences (Hoch & Ha, 1986; Hoch & Deighton, 1989; Huffman & Houston, 1993; Osselaer & Janiszewski, 2001), consumers first learn about the functional product attributes from an ad and then they interact with the product to verify the advertised claims (or…”
• Non-Conscious Influences on Consumer Choice (2002, background): “Low-effort learning may be merely associative, whereas high-effort motivated learning may be forward looking and expectancy based (van Osselaer and Janiszewski 2001).”
• Consumer Inference: A Review of Processes, Bases, and Judgment Contexts (2004, background): “Cue Interaction Effects Cue interaction learning models suggest that environmental cues compete with one another for predictive strength (van Osselaer & Janiszewski, 2001).”