Has Strategy Changed

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Corporate environmental responsibility and accountability: What chance in vulnerable Bangladesh? (2015, background): “Globalization is a highly contested concept (Guillen, 2001), which relates to the ‘‘increasingly deep interrelationship among countries, companies and individuals’’ (Eisenhardt, 2002, p. 88).”
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets: Themes and research perspectives (2005, background): “Eisenhardt (2002) argues that the global, Fhigh velocity playing field_ creates unstable and unpredictable business conditions which make strategy temporal.”
How dynamic can organizational capabilities be? Towards a dual-process model of capability dynamization (2007, background): “The new basis for building competitive advantages is seen in the encompassing capability to change very quickly and to master unforeseeable environmental demands (Eisenhardt, 2002).”
Modularity: Implications for Imitation, Innovation, and Sustained Advantage (2006, background): “Eisenhardt (2002), however, maintains that while sustainable competitive advantages may still be possible, managers should not plan for them; in an unpredictable world, counting on anything other than small, ephemeral victories could leave their firm exposed.”