A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior

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Implementing Performance Appraisal: Exploring the Employee Experience (2013, background): “…Ireland, & Reutzel, 2011; Spence, 1973): employees develop a shared understanding of their organizational context by inferring the organization’s interests and priorities from information in the work environment, which guides their attitudes and behaviors (Murray, 1991; Srivastava & Lurie, 2001).”
Price-Matching Guarantees (2006, unknown): “22 Finally, on the implications for consumer search behavior, Srivastava and Lurie (2001) find experimental evidence that consumers are less likely to search after randomly encountering a firm with a price-matching policy.”
Feeling Duped: Emotional, Motivational, and Cognitive Aspects of Being Exploited by Others (2007, background): “The Too Good To Be True effect (TGTBT; Srivastava & Lurie, 2001 ) describes situations in which consumers perceive that an offer is so appealing that they suspect fraud because consumers cannot be wholly convinced that the offer is as great as the seller claims.”
Price-matching guarantees as signals of low store prices: survey and experimental evidence (2004, background): “All rights reserved. doi:10.1016/j.jretai.2004.04.004 search cost, influence the effectiveness of the price-matching guarantee (e.g.,Biswas et al., 2002; Kukar-Kinney & Walters, 2003; Srivastava, 1999; Srivastava & Lurie, 2001).”