Feeling Duped: Emotional, Motivational, and Cognitive Aspects of Being Exploited by Others

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Thwarting the Need to Belong: Understanding the Interpersonal and Inner Effects of Social Exclusion (2007, background): “This is consistent with a general pattern: Many people loathe being played for a sucker and exhibit considerable caution about letting it happen again after a first negative experience ( Vohs, Baumeister, & Chin, 2007 ).”
Free will in consumer behavior: Self-control, ego depletion, and choice (2008, background): “Further studies by Vohs et al. (2007) shed more light on the question of whether choice is depleting.”
Experiencing Dehumanization: Cognitive and Emotional Effects of Everyday Dehumanization (2011, background): “This is consistent with the notion that animalistic forms of dehumanization are related to debasement (Haslam, 2006) and that losing status is often associated with self-blame (Vohs et al., 2007).”
How sponsorship transparency mitigates negative effects of advertising recognition (2018, background): “Past research has demonstrated that consumers are averse not only to personally feeling “duped” by advertisers (Vohs, Baumeister, and Chin 2007), but also to perceived manipulative intent on the part of the advertiser (Campbell 1995; MacKenzie and Lutz 1989).”