Price-matching guarantees as signals of low store prices: survey and experimental evidence

By Joydeep Srivastava, Nicholas H. Lurie. 2004

126 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/97f0120beda73179f690d33203d6ac3a41fa3280

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ryan Hamilton
2. A. Chernev
3. Dhruv Grewal
4. Praveen K. Kopalle
5. James D. Hess
6. Shpëtim Çerri

Citations in the corpus

• Emerging trends in retail pricing practice: implications for research (2007, background): “In this regard,Stremersch and Tellis (2002)provide a strategic analysis of the optimality of price and product bundles.”
• Low Prices are Just the Beginning: Price Image in Retail Management (2013, background): “Srivastava and Lurie (2004) Experiment; survey The influence of price-match guarantees on price image is moderated by beliefs about the degree to which other consumers are engaging in price search.”