John Godek
2004
A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Papers from John Godek's perspective
Ordered by how strongly the researchers John Godek trusts endorse each paper. Same corpus, a different order for every researcher.
- Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences
- The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
- The efficient assessment of need for cognition.
- Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.
- A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (Psychology Review)
- Motivated Reasoning: A Depth-of-Processing Perspective
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Social relationships: the nature and function of relational schemas
- Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior