Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box

By W. Baker, James M. Sinkula. 2002

497 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/871f5157bea3e48a4e02590f3e5b36dd39cddb93

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Strategy and Management

Citations in the corpus

Market orientation, learning orientation and business performance: The mediating role of innovation (2016, background): “For scholars, the inconsistent findings regarding this relationship only suggest that a market-oriented culture may not be a determining factor for a sustainable competitive advantage or long-term success in all market places (Han et al., 1998; Baker and Sinkula, 2002).”
Role of innovation in the relationship between organizational culture and firm performance (2013, background): “Other researchers have also confirmed for various industry segments that innovation is an important determinant of superior firm performance and competitiveness (Baker and Sinkula, 2002; Damanpour, 1991; Farley et al., 2008; Jimenez-Jimenez and Sanz-Valle, 2011; Luk et al., 2008).”
Innovation, organizational learning, and performance (2011, background): “In particular, some articles suggest that organizational learning allows the company to develop capabilities that enhance innovation and that innovation is what positively affects performance (Baker and Sinkula, 1999, 2002;Han et al., 1998;Hurley andHult, 1998).”
The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date (2008, unknown): “The approaches advocated by Becker and Homburg (1999) and by Day (1994, 1999) emphasize changes in structures, systems, and processes and are examples of the former.”
The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses** (2009, methodology): “Innovativeness should not be confused with innovation success, which is a behavioral construct, a firm performance measure (Baker and Sinkula 2002, 1999).”
Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance (2006, background): “…been argued that market orientation is not a sufficient condition to facilitate the type of innovation that creates long-term competitive advantage (Baker and Sinkula, 2002) and recent literature suggests the need to incorporate all forms of learning pursued by a firm in its drive for innovation.”