Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading

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Beyond conjoint analysis: Advances in preference measurement (2008, background): “Future research may incorporate other aspects of the environment, such as engineering constraints (Michalek et al. 2005) or prior knowledge of Market Lett (2008) 19:337–354 341”
Multidisciplinary design optimization: A survey of architectures (2013, background): “Applications beyond engineering design include manufacturing decisions [183], supply chain management [184], and marketing decisions in product design [185].”
An Efficient Weighting Update Method to Achieve Acceptable Consistency Deviation in Analytical Target Cascading (2005, methodology): “ATC has been applied to automotive applications [7]-[9], including the design of product families [10], as well as to architectural design [11], and ATC has recently been introduced as a method to coordinate marketing models of user and producer preferences with engineering models of product perform”
Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets (2011, unknown): “- 16 is troublesome; in fact, the single-product solution obtained in Michalek et al. (2005) is substantially changed once any form of preference heterogeneity is allowed.”