Shaoshan Chen

Marketing · 2009

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Shaoshan Chen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Chow
  2. Paul A. Bottomley

Papers from Shaoshan Chen's perspective

Ordered by how strongly the researchers Shaoshan Chen trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
  2. Analyzing Brand Competition across Subcategories
  3. Tests of equality between sets of coefficients in two linear regressions (econometrics voi 28
  4. Building Store Loyalty through Store Brands
  5. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
  6. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
  7. Private label positioning: Quality versus feature differentiation from the national brand
  8. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
  9. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin
  10. Competitive Pricing Behavior in the Auto Market: A Structural Analysis

Their papers