When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

By Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, A. Rao. 2012

157 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/6240b9a1c005a0482197dd07b750f9b668a59c9f