Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination

By Jamie Carlson, Aron O'Cass, Dennis C. Ahrholdt. 2015

156 citations recorded by the source corpus.

Given the constant and often dramatic technological advancements that facilitate retailing, especially online channel adoption by industry and customers, research focusing on customers perceived value of the online channel of multi-channel retailer’s requires conceptual and empirical elaboration. This study advances understanding of customer perceived online channel value and how customer perceptions of value effect online channel satisfaction and online channel loyalty. Using data from a multi-country study, we provide a deeper understanding for multi-channel retailers of how to balance investments in various value drivers to enhance online channel satisfaction and customer loyalty.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d49c14ba5b390a7a7cb0b968defd32d049569eb3

Citations in the corpus

• The influence of perceived value on purchase intention in social commerce context (2017, unknown): “…value on user behavior in a variety of commercial contexts, such as traditional mall shopping (Kesari and Atulkar, 2016), online shopping (Chiu et al., 2014; Carlson et al., 2015; Jeong et al., 2009) and mobile shopping (Kuo et al., 2009; Lin and Wang, 2006; Liu et al., 2015; Xu et al., 2015).”