Consumer Contamination: How Consumers React to Products Touched by Others

By Jennifer J. Argo, Darren W. Dahl, Andrea C. Morales. 2006

444 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7a8aaf56d667e63a3f3fcb2ead4f49ca93e07492

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Lauren G. Block
2. Thomas Kramer
3. Christoph Fuchs
4. George E. Newman
5. S. Bae
6. Giana M. Eckhardt
7. R. Yan
8. F. Bardhi

In Social Psychology

1. Thomas Kramer
2. Lauren G. Block
3. S. Bae
4. R. Yan
5. Peter R. N. Childs
6. Huimin Xu
7. Jacob C. Lee
8. Stijn M. J. van Osselaer

In Sociology and Political Science

1. Giana M. Eckhardt
2. S. Bae
3. R. Yan
4. F. Bardhi
5. Huimin Xu
6. Jacob C. Lee
7. Stijn M. J. van Osselaer
8. Aradhna Krishna

Citations in the corpus

• Access-Based Consumption: The Case of Car Sharing (2012, background): “Contagion refers to disgust that consumers feel when they are aware that an object has been physically touched by someone else (Argo, Dahl, and Morales 2006; Rozin and Fallon 1987).”
• A psychological ownership approach to designing object attachment (2015, background): “Feelings of ownership also may be prevented or hindered due to contamination – disgust in response to an offensive object (Angyal 1941; Argo, Dahl, and Morales 2006, 2008; Bardhi and Eckhardt 2012; Hejmadi, Rozin, and Siegal 2004; Meigs 1984; Nemeroff and Rozin 1994; O’Reilly et al. 1984; Rozin and…”
• The effect of superstitious beliefs on performance expectations (2009, background): “Taken together, the current and the Argo et al. (2006) studies speak to the important implications for marketing managers of a systematic study of magical beliefs and superstitions.”
• Celebrity Contagion and the Value of Objects (2011, background): “More recently, Argo et al. (2006, 2008) conducted related studies supporting the role of contagion beliefs in consumer contexts.”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Argo, Dahl, and Morales (2006) showed that participants liked a product less and were less likely to purchase it if another shopper had touched it earlier.”
• The Handmade Effect: What's Love Got to Do with It? (2015, background): “For example, Argo, Dahl, and Morales (2006) show that a T-shirt’s attractiveness is reduced when it was tried on by an unspecified other consumer.”