The Handmade Effect: What's Love Got to Do with It?

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Art and the science of generative AI (2023, background): “In turn, hand-made goods became treated as luxury items with increased artistic intention [89,90].”
Humanizing Products with Handwritten Typefaces (2018, background): “Specifically, it could be argued that handwritten typefaces transfer the essence of the creator (Newman and Dhar 2014) or that handwritten typefaces create the perception that the product was made with love (Fuchs et al. 2015).”
Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts (2020, methodology): “…we have argued, this greater preference is driven by uniqueness motives or whether it can be explained by competing accounts: namely, positive effects of handmade production (Fuchs et al., 2015; Study 2), love, product quality, product importance, and how products are typically produced (Study 4).”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “Related studies also demonstrate the significant effects of these emotional components, e.g., attachment, on brand loyalty (Aurier and de Lanauze, 2012; Davis-Sramek et al., 2009; Fuchs et al., 2015; Johnson et al., 2006).”