Celebrity Contagion and the Value of Objects

By George E. Newman, G. Diesendruck, P. Bloom. 2011

292 citations recorded by the source corpus.

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When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue (2016, background): “To manipulate priming, we asked participants to read four short scenarios that included either contagion-related statements (e.g., “[John’s] yawn had caused the other students to start yawning”) or non-contagion-related statements (e.g., “[John’s] yawn had not caused any of the other students to yaw”
Humanizing Products with Handwritten Typefaces (2018, unknown): “The results might differ if the handwriting represented a specific person with positive association (e.g., celebrity; Newman, Diesendruck, and Bloom 2011).”
Celebrity influences on consumer decision making: new insights and research directions (2019, background): “A few studies have tested the underlying principle of the MTM by applying the law of contagion (Hingston, McManus, & Noseworthy, 2016; Newman et al., 2011).”