International marketing of British education: research on the students’ perception and the UK market penetration

By F. Ekwulugo, A. Binsardi. 2003

458 citations recorded by the source corpus.

Subfields: Communication, Management of Technology and Innovation, Political Science and International Relations

View Paper: https://www.semanticscholar.org/paper/7698f14d026f27885724ac5fabd0b3580b75e49c

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Citations in the corpus

East-Asian Students' Choice of Canadian Graduate Schools (2007, background): “The focus is on strategic marketing, differentiation, and competitiveness ( Mazzarol and Hosie, 1996 ; Mazzarol and Soutar, 2002a ; Binsardi and Ekwulugo, 2003 ; Hemsley-Brown and Oplatka, 2006 ) at the institutional and national level.”
Assessing student satisfaction in transnational higher education (2013, background): “A survey conducted in the UAE by Wilkins and Balakrishnan (2011) found that students who choose to study at international branch campuses have different motivations and choice criteria compared to those of international students who choose to study at the main campuses of universities based in Austr”
International students' decision‐making process (2006, unknown): “…1997; Mazzarol, 1998; Turner, 1998; Ford et al., 1999; Ivy, 2001; Soutar and Turner, 2002; Srikatanyoo and Gnoth, 2002; Gutman and Miaoulis, 2003; Binsardi and Ekwulugo, 2003; Price et al., 2003), and programme evaluation (Hooley and Lynch, 1981; Krampf and Heinlein, 1981; Qureshi, 1995;…”
Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses (2013, background): “…literature is mature and many researchers have investigated the decision making of international students (e.g., Abubakar, Shanka, & Muuka, 2010; Binsardi & Ekwulugo, 2003; Bodycott, 2009; Gatfield & Chen, 2006; Li & Bray, 2007; Maringe & Carter, 2007; Mazzarol & Soutar, 2002; McMahon, 1992;…”
Service quality in higher education – a review and research agenda (2010, background): “Students are becoming extremely critical and analytical when choosing their educational institutions ( Binsardi and Ekwulugo, 2003”
International Students' Choice Behavior for Higher Education at (2010, background): “Only a few studies have used international students as their samples, such as Binsardi and Ekwulugo (2003), Hanapi et al (2003) and Mazzarol and Soutar (2002).”
An empirical model of international student satisfaction (2009, background): “International students are becoming more critical when choosing their educational institutions (Binsardi and Ekwulugo, 2003).”
Which university? A study of the influence of cost and information factors on Scottish undergraduate choice (2007, background): “Scottish HEIs face new developments in funding competition as a result of globalization, the prospect of a declining ‘home’ student population and new challenges from further education colleges with degree‐awarding status (Binsardi & Ekwulugo, 2003 ).”
Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities (2008, background): “The factors influencing international students' choice of a host country and institution have been discussed in the domain of internationalization ( Bruch & Barty, 1998 ; Davis, 1997 ; Mazzarol & Soutar, 2002a ) as well as in the domain of marketing ( Binsardi & Ekwulugo, 2003 ; Mazzarol & Soutar”