Service quality in higher education – a review and research agenda

By P. Sultan, H. Wong. 2010

152 citations recorded by the source corpus.

Purpose – The purpose of this paper is to explore the critical research issues in terms of service quality in higher education.Design/methodology/approach – The paper critically examines a number of leading studies in satisfaction, service quality, and higher education.Findings – The paper finds five critical research agenda in the field of service quality in higher education sector.Research limitations/implications – The paper shows the research gaps of service quality in higher education through a review of literature. Future research should empirically address those gaps.Practical implications – The growth of service quality literature started with commercial enterprises. Later, it is expanded in the management and marketing of higher education sector. Measuring and modeling service quality in higher education is new. The paper shows the nature and future directions of service quality research in higher education.Originality/value – The research issues developed for this paper are relevant to anteceden...

Subfields: General Health Professions, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/77088327c7c4b9ab8d6583fc956c5f55ec87510b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Health Professions

  1. Syed Zamberi Ahmad
  2. H. Wong
  3. P. Sultan
  4. Teddy Chandra
  5. Martha Ng
  6. Stefani Chandra
  7. Priyono Priyono

In Organizational Behavior and Human Resource Management

  1. Syed Zamberi Ahmad
  2. P. Sultan
  3. H. Wong
  4. Teddy Chandra
  5. Martha Ng
  6. Stefani Chandra
  7. Priyono Priyono

In Strategy and Management

  1. Syed Zamberi Ahmad
  2. P. Sultan
  3. H. Wong
  4. Teddy Chandra
  5. Martha Ng
  6. Stefani Chandra
  7. Priyono Priyono

Citations in the corpus