Social ties and online word of mouth

By Erin M. Steffes, Lawrence E. Burgee. Internet Research, 2009

550 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/738b561f7a5ba7dc470dd546a5c2cb318bfcfba6

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Citations in the corpus

The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, background): “Additionally, previous research studies have shown that consumers perceive offline WOM as more trustworthy and persuasive than other forms of mass media such as editorial recommendations, newspaper, television or radio advertisements (Steffes & Burgee, 2009).”
Correlations, trends and potential biases among publicly accessible web-based student evaluations of teaching: a large-scale study of RateMyProfessors.com data (2018, background): “Both formally administered student evaluations of teaching and websites such as RateMyProfessors are a significant part of the conversation about course selection across many colleges and universities (Steffes and Burgee 2009; Bleske-Rechek and Fritsch 2011).”
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “Steffes and Burgee (2009), for example, investigated how social ties relate to online WOM among college students, with a focus on RateMyProfessor.com, an eWOM forum. under the situation that students use the forum to make choices of both course and professor in the university setting, Steffes and…”
The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012, background): “As with traditional WOM, sharing of information is between small groups of individuals in synchronous mode [3,26,58,74].”
eWOM source credibility, perceived risk and food product customer's information adoption (2016, result): “It has been observed from previous studies such as Steffes and Burgee (2009) that homophilous information has influenced on consumers during decision making.”
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, methodology): “We also conducted an additional pretest to confirm our manipulations in South Korea using previously established measures (Brown and Reingen 1987; Steffes and Burgee 2009).”
Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “Besides, information from homophilic sources is more likely to be used, but such sources of information are not seen as necessarily more credible (Steffes and Burgee, 2009).”
Handbook of Consumer Finance Research (2008, background): “With the recent development of social media and its application to online shopping, researchers also have explored information search using the perspective of interpersonal and social infl uence (Steffes & Burgee, 2009 ).”
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2020, background): “Previous studies found that homophily influences consumers’ behavior (Jalees et al., 2015; Saleem and Ellahi, 2017; Steffes and Burgee 2009).”