The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

By Elvira R. Ismagilova, Emma L. Slade, Nripendra P. Rana, Yogesh Kumar Dwivedi. Journal of Retailing and Consumer Services, 2020

449 citations recorded by the source corpus.

Abstract The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.

Subfields: Information Systems and Management, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/1046382fd2c85148d4846edffb9e2adb946f47c1

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In Information Systems and Management

In Sociology and Political Science

In Human-Computer Interaction

Citations in the corpus

The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “of generalisability across contexts by integrating the results of existing studies (Eden 2002; Ismagilova et al. 2019; Pan et al. 2012; Patil et al. 2018; Tamilmani et al. 2019).”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “Nowadays, consumer complaints can be instantly communicated to millions of people (negative electronic word-of-mouth) all of which can have negative consequences for the business concerned (Ismagilova et al., 2017, 2020b; Javornik et al., 2020).”
A meta-analysis of antecedents and consequences of trust in mobile commerce (2020, background): “Consumers experience high privacy and security risks due to the transmission of transaction data in a wireless environment (Ismagilova, Slade, Rana, & Dwivedi, 2019; Wei, Marthandan, Chong, Ooi, & Arumugam, 2009).”