eWOM source credibility, perceived risk and food product customer's information adoption

By S. Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Ambar Rabnawaz, Jianzhou Yang. Computers in Human Behavior, 2016

304 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/18fa63b843bf1f7dbb327348e90dcdb5a8410284

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nuria Huete-Alcocer
2. Iván Ventre
3. Diana Kolbe

In Sociology and Political Science

1. Nuria Huete-Alcocer
2. Iván Ventre
3. Diana Kolbe

In Human-Computer Interaction

1. Nuria Huete-Alcocer
2. Iván Ventre
3. Diana Kolbe

Citations in the corpus

• The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “Customer opinions have great influence on the sales of the companies, relating to the value of information and the type of experience of the buyer with the purchased product (Hussain et al. 2017).”
• Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model (2018, unknown): “…is one of the most widely examined cues in empirical studies investigating information processing, (Cheung et al., 2012; Ferran & Watts, 2008; Hussain, Ahmed, Jafar, Rabnawaz, & Jianzhou, 2017; Lederman, Fan, Smith, & Chang, 2014; Li, 2013; Li & Suh, 2015; Mun et al., 2013; Zha et al., 2018;…”
• A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017, background): “In contrast, other studies (e.g., Hussain et al., 2017) have argued that consumers use eWOM more to reduce risk when decision-making.”