The impact of electronic word-of-mouth communication: A literature analysis and integrative model

By Christy M. K. Cheung, Dimple R. Thadani. Decision Support Systems, 2012

1,843 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/524b98d69e5888939d31aee09041690dcd04e94f

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Citations in the corpus

Consumer behavior in social commerce: A literature review (2016, methodology): “This method is consistent with Cheung and Thadani's [10] work on reviewing the literature of eWOM communication.”
Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions (2017, background): “Cheung and Thadani (2012) invoked a synthesized framework to examine eWOM adoption as an integrative process.”
Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce (2019, background): “Previous studies have reported that e-commerce users trust the eWOM of peer consumers more than traditional advertisements [2, 12, 22].”
The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, background): “In contrast, negative eWOM can do serious and sometimes even immutable damage to the firm (Cheung & Thadani, 2012).”
A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017, background): “In the ﬁeld of consumer behavior, some previous studies (e.g., Park and Lee, 2009) have shown that consumers pay more attention to negative information than to positive information (Cheung and Thadani, 2012).”
Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (2014, background): “For online reviews, a number of scholars have adopted the elaboration likelihood model to investigate the phenomenon [17].”
The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales (2014, background): “While many argue that one or both of these aspects of eWOM are critical in predicting sales performance (Chintagunta, Gopinath, and Venkataraman 2010; Dellarocas, Zhang, and Awad 2007), the managerial and academic knowledge of these dimensions remains unclear (Cheung and Thadani 2012; Liu 2006).”
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020, methodology): “Research on understanding the effect of eWOM cues on purchase intention or purchase decision exists (Cheung & Thadani, 2012; Goodrich & De Mooij, 2014).”
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (2018, background): “Negative valence, defined as unfavourable feelings expressed toward the product or brand, leads to negative brand evaluations and lower purchase intentions (e.g. Cheung and Thadani 2012; Lee, Rodgers, and Kim 2009; Lee and Youn 2009; Sparks and Browning 2011).”