Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation

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How Happiness Affects Choice (2011, unknown): “Specifically, participants who were led to feel excited evaluated an ad promising an adventurous vacation more favorably, whereas those who were led to feel calm evaluated an ad promising a serene vacation more favorably (Kim, Park, and Schwarz 2010).”
Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption (2011, unknown): “…research contributes to the growing literature about the role of positive emotions in cognitive processing and consumption behavior (Frederickson 2001; Griskevicius et al. 2010; Kim et al. 2010; Patrick et al. 2009) by identifying the role of temporal focus of emotions on goal-related behaviors.”
An Arousal Regulation Explanation of Mood Effects on Consumer Choice (2012, unknown): “Similarly, Kim et al. (2010) found that when they made participants aware that the mood induction task may have affected their current feelings and asked them to make an impartial decision, the effect of feeling either excited or peaceful on product evaluations was eliminated.”
The psychology of appraisal: : Specific emotions and decision-making (2015, background): “Similarly, Kim, Park, and Schwarz (2010) showed that distinct emotions can be used as information to evaluate a product.”