An Arousal Regulation Explanation of Mood Effects on Consumer Choice

158 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “Customers are satisfied when the company successfully avoid problems but to retain customers companies must do more (Baker, 2006) to induce repatronage intention (Di Muro and Murray, 2012).”
Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption (2016, background): “For instance, the Amp Energy beverage is classified as a high arousal beverage and Coca-Cola is strongly related with happiness (Di Muro & Murray, 2012; Mogilner, Aaker, & Kamvar, 2012).”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Moreover, messages promoting products that are themselves matched to arousal levels (e.g., energy drinks for high-arousal consumers) produce similar outcomes (Di Muro & Murray, 2012).”