Recruitment-Related Information Sources and Organizational Attractiveness: Can Something be Done about Negative Publicity?

By Greet van Hoye, Filip Lievens. 2005

142 citations recorded by the source corpus.

The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 x 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6ec6c79c7dd662acbc11875045b2ac4ca3b47dff

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Greet van Hoye
2. Filip Lievens
3. Wei-Chi Tsai
4. Irene Wen-fen Yang

In Organizational Behavior and Human Resource Management

1. Greet van Hoye
2. Filip Lievens
3. Wei-Chi Tsai
4. Irene Wen-fen Yang
5. E. V. Hooft
6. A. Luong
7. Saartje Cromheecke
8. Turker Bas

In Sociology and Political Science

1. Greet van Hoye
2. Filip Lievens
3. Wei-Chi Tsai
4. Irene Wen-fen Yang
5. E. V. Hooft
6. A. Luong
7. Alicia A. Grandey
8. Tsung-Yu Wu

Citations in the corpus

• Social Influences on Organizational Attractiveness: Investigating If and When Word of Mouth Matters (2007, background): “an organization as an employer or about specific jobs ( Van Hoye & Lievens, 2005 ).”
• Recruiting Through Job Advertisements: The Effects of Cognitive Elaboration on Decision Making. (2006, unknown): “Winter (1996) found, for example, that attributes satisfying higher order needs (e.”
• Networking as a job search behaviour: A social network perspective (2009, background): “…recruitment research indicating that learning about job opportunities through other people has a particularly beneficial impact on applicant attraction and employee attitudes in comparison with other sources (Collins & Stevens, 2002; Saks, 2005b; Van Hoye & Lievens, 2005; Zottoli & Wanous, 2000).”
• Does Image Matter to Different Job Applicants? The influences of corporate image and applicant individual differences on organizational attractiveness (2010, background): “And according to Van Hoye and Lievens (2005), applicants place relatively little importance on the recruitment-information sources that organizations strongly influence.”