Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

By Andreas B. Eisingerich, Gaia Rubera, Matthias Seifert, G. Bhardwaj. 2011

268 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c5413d4c7b6485165d481b2be12b74532934c624

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Citations in the corpus

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, methodology): “Previous research reveals that the positive effect of consumer–firm relationship on resistance to negative information is mainly driven by a self-identification process (Bhattacharya, Rao, and Glynn 1995; Eisingerich et al. 2011).”
CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020, methodology): “For instance, the scale of CSR was adapted form Eisingerich, Andreas B, Rubera, Gaia Seifert, Matthias Bhardwaj and Gunjan [86]: the scale consists of three items; a sample item is: “This bank is a socially responsible bank”.”
When consumers doubt, Watch out! The role of CSR skepticism (2013, background): “…information consumers receive about the company is largely congruent with their questioning attitudes toward its social involvement, and consumers lack the motivation to support and defend the company by generating counter-arguments in the face of negative publicity (Eisingerich et al., 2011).”
Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers (2017, background): “Strong affective bonds have been shown to have a positive impact on forgiveness based on a desire to continue the relationship (Eisingerich et al., 2011; Finkel et al., 2002).”
Corporate social responsibility in the food sector (2011, background): “…studies also stress that a negative CSR reputation can turn out to be a considerable burden for firms facing a crisis (e.g. Klein and Dawar, 2004; Eisingerich et al., 2011).7 Despite the considerable research addressing the link between responsible firm conduct on the one hand and consumer…”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “, 2004), consumer response to negative brand information (Eisingerich et al. 2011), new product introduction and brand extension (Berens et al.”
Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020, background): “[26] suggested that the principle of general reciprocity can be used to explain the CSR activities carried out by companies on consumer behavior.”