How Event Sponsors Are Really Identified: A (Baseball) Field Analysis

By Gita V. Johar, Michel Tuan Pham, Kirk L. Wakefield. Journal of Advertising Research, 2006

103 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dc15ea9fe1276aa4a5e283155b1b567ca9e2a0cb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Erik L. Olson

In Marketing

1. Erik L. Olson
2. C. Breuer
3. Christopher Rumpf

In Sociology and Political Science

1. Erik L. Olson
2. C. Breuer
3. Christopher Rumpf

Citations in the corpus

• Does sponsorship work in the same way in different sponsorship contexts (2010, background): “As Johar et al. (2006) note, fictional sponsorship contexts and use of convenience samples do not provide a strong test of the robustness of predicted construct relationships in messier “real-world” settings, making it important to replicate laboratory studies in “real world” settings.”