Search and Alignment in Judgment Revision: Implications for Brand Positioning

By Michel Tuan Pham, A. V. Muthukrishnan. 2002

154 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/62d51b50b56f5c2519aa9c5b0c42d0e5bc59d5de

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Amitava Chattopadhyay
2. G. Gorn
3. Shashank Tripathi
4. Jaideep Sengupta

In Social Psychology

1. Nukhet Harmancioglu
2. Amitava Chattopadhyay
3. G. Gorn
4. Shashank Tripathi
5. Jaideep Sengupta
6. Lauren I. Labrecque
7. George R. Milne
8. George M. Zinkhan

In Sociology and Political Science

1. Nukhet Harmancioglu
2. Amitava Chattopadhyay
3. G. Gorn
4. Shashank Tripathi
5. Jaideep Sengupta
6. K. White
7. Darren W. Dahl

Citations in the corpus

• Impulse purchases of new products: an empirical analysis (2009, background): “Two important factors have been identified in the literature that determined the type of cognitive processes consumers engaged in: prior knowledge and involvement (Hirschman, 1980; Wilton and Pessemier, 1981; Moreau et al., 2001; Pham and Muthukrishnan, 2002).”
• Waiting for the Web: How Screen Color Affects Time Perception (2004, methodology): “As an index of the magnitude of the mediation, we computed the percentage of reduction in the mean square (MS) of the effect produced by the covariate (Pham and Muthukrishnan 2002).”