Nana Owusu-Frimpong

Marketing · 2016–2019

A researcher in the Science corpus: 2 papers; trusts 12 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it
• Sociology and Political Science — 25 citations into it
• Gender Studies — 15 citations into it
• Information Systems and Management — 6 citations into it

Whom Nana Owusu-Frimpong trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sejung Marina Choi
2. Adamantios Diamantopoulos
3. Boonghee Yoo
4. Lianxi Zhou
5. C. Ranaweera

Papers from Nana Owusu-Frimpong's perspective

Ordered by how strongly the researchers Nana Owusu-Frimpong trusts endorse each paper. Same corpus, a different order for every researcher.

1. Index Construction with Formative Indicators: An Alternative to Scale Development
2. Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box
3. Developing and validating a multidimensional consumer-based brand equity scale
4. The Importance of Perceived Endorser Credibility in South Korean Advertising
5. Factors predicting the effectiveness of celebrity endorsement advertisements
6. Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful? (Journal of Advertising Research)
7. The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
8. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
9. Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance?
10. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

Their papers

• The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019) — 230 citations
• Market orientation, learning orientation and business performance: The mediating role of innovation (2016) — 191 citations