J. White

Marketing · with Gorton · 2006–2016

A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom J. White trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Annie Lang (in Literature and Literary Theory)
  2. Ann E. Schlosser (in Sociology and Political Science)
  3. Alan Agresti (in Artificial Intelligence)

Papers from J. White's perspective

Ordered by how strongly the researchers J. White trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages
  2. Simultaneous Media Experience and Synesthesia (Journal of Advertising Research)
  3. The Importance of Perceived Endorser Credibility in South Korean Advertising
  4. The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
  5. Posting versus Lurking: Communicating in a Multiple Audience Context
  6. Doing It All: An Exploratory Study of Predictors of Media Multitasking
  7. Social Influence Effects in Online Product Ratings
  8. Analysis of Ordinal Categorical Data: Agresti/Analysis
  9. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
  10. Applied Logistic Regression: Hosmer/Applied Logistic Regression

Their papers