Inherent rule variability in consumer choice: Changing rules for change's sake

By A. Drolet. 2002

115 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/60933f0a9b1163cb8337cb15f8889fb959991934

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ayelet Fishbach
2. Melissa Ferguson
3. Ravi K. Dhar
4. Itamar Simonson
5. Ran Kivetz
6. R. Chitturi
7. Erica Mina Okada

In General Decision Sciences

1. Melissa Ferguson
2. Ayelet Fishbach
3. Ravi K. Dhar
4. Henk Aarts
5. Juliano Laran
6. Chris Janiszewski
7. Ran Kivetz
8. Itamar Simonson

In Marketing

1. Ayelet Fishbach
2. Melissa Ferguson
3. Ravi K. Dhar
4. Ran Kivetz
5. Itamar Simonson
6. Katherine L. Milkman
7. Erica Mina Okada
8. R. Chitturi

Citations in the corpus

• Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice (2005, background): “…of balancing among different conflicting motivational tendencies in multiple choices when the presence of multiple goals is implied and variety seeking becomes a dominant motivation in consumer choice (Ariely and Levav 2000; Drolet 2002; Ratner, Kahn, and Kahneman 1999; Read and Loewenstein 1995).”
• Impact of the perceived threat of COVID-19 on variety-seeking (2020, unknown): “Looking at subjective appraisal of the threat of disease, uncan et al. (2009) suggested the concept of ‘perceived vulnerbility to disease (PVD),’ which consisted of ‘perceived infectabilty’ and ‘germ aversion’ tendencies.”
• Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior (2011, unknown): “…to switch among the options chosen (Ratner, Kahn, & Kahneman, 1999; Simonson, 1990), as well as among the criteria for choosing each option, (Drolet, 2002), other research documents consumer consistency seeking (e.g., consumer loyalty, Jacoby & Kyner, 1973), and people's tendency to make…”
• Political conservatism and variety-seeking (2014, unknown): “and Europe (Drolet, 2002; Ratner & Kahn, 2002; Ratner, Kahn, & Kahneman, 1999).”
• The goal construct in social psychology. (2007, background): “People’s intuitive belief in balancing between multiple goals leads them to seek variety and switch among goals when choosing items such as foods or leisure activities (Drolet, 2002; Ratner, Kahn, & Kahneman, 1999; Simonson, 1990).”