Political conservatism and variety-seeking

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The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior (2017, background): “Openness, for instance, is positively related to variety-seeking and willingness to try new products, especially products with innovative designs (e.g., Fernandes & Mandel, 2014; Goode, Dahl, & Moreau, 2010; Goode et al., 2013).”
Consumer desire for control as a barrier to new product adoption (2017, result): “For example, prior research has shown that political conservatives are particularly likely to have higher desire for control and that this influences their consumption choices (Fernandes & Mandel, 2014).”
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products (2019, background): “Recent research has demonstrated differential effects on consumer preferences depending on political orientation (Fernandes and Mandel 2014; Jung et al. 2017; Khan, Misra, and Singh 2013; Kim, Park, and Dubois 2018).”