Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice

By Ayelet Fishbach, Ravi K. Dhar. 2005

756 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Social Psychology

View Paper: https://www.semanticscholar.org/paper/982ded169debc4602da9f2906fb3c999490c6296

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Citations in the corpus

Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior (2011, neutral): “…finds that individuals pursuing a goal (e.g., academic success, healthy eating) can either construe congruent actions as expressing their commitment to this goal or as making progress and partially attaining the goal (Fishbach & Dhar, 2005; Fishbach et al., 2009; Zhang, Fishbach, & Dhar, 2007).”
Impulsive versus reflective influences on health behavior: a theoretical framework and empirical review (2008, background): “For instance, control motivation may decline if people (falsely) think that great progress toward the self-control goal has already been made, leading to a stronger indulgence in immediate, short term gratifications (Fischbach & Dhar, 2005 ).”
Desire The New Hot Spot in Self-Control Research (2012, background): “…reasoning when the decision’s context and social factors favor consumption (Haws & Poynor, 2008; Hofmann et al., 2012), and when they believe that sufficient progress toward their goal of self-control has been made (Fishbach & Dhar, 2005; Kivetz & Simonson, 2002; Mukhopadhyay & Johar, 2009).”
Psychological license: When it is needed and how it functions. (2010, background): “According to Fishbach and Dhar (2005), if studying is framed as progress towards the goal of completing academic tasks, the student should feel liberated to put down the books and socialize with her friends (a licensing effect), whereas if studying is framed as commitment to this goal, she should…”
Humor, Comedy, and Consumer Behavior (2018, background): “…(Kurtzberg et al. 2009), do different comedy styles signal different levels of interest or intention in forming relationships (Martin et al. 2003), and does appreciating humor alter whether consumers interpret their decisions as reflecting goal commitment or goal progress (Fishbach and Dhar 2005)?”
From future self to current action: An identity-based motivation perspective (2018, background): “Working on a goal can either increase or decrease future engagement depending on how working on the goal is interpreted (Fishbach & Dhar, 2005; Fishbach, Dhar, & Zhang, 2006).”
How Positive and Negative Feedback Motivate Goal Pursuit (2010, background): “…on the dynamics of self-regulation, which explores the course of goal pursuit when individuals consider a sequence of several (at least two) actions toward a goal (Fishbach & Dhar, 2005; Fishbach, Dhar, & Zhang, 2006; Fishbach & Zhang, 2008; Koo & Fishbach, 2008; Zhang, Fishbach, & Dhar, 2007).”
Perceived progress variability and entrepreneurial effort intensity: The moderating role of venture goal commitment (2015, background): “Strongly committed individuals know what they want to achieve (Locke et al., 1988), are willing to put time and effort toward goal attainment, and are more likely to reach their goals (Fishbach and Dhar, 2005; Oettingen et al., 2009).”
From Strategy to Action: Transforming Organizational Goals into Organizational Behavior (2018, neutral): “When people do not progress on committed goals, they put resources into them, whereas when they do not progress on uncommitted goals, they tend to abandon them (Fishbach and Dhar 2005; Koo and Fishbach 2008; Louro et al. 2007).”
Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice (2007, background): “For example, Fishbach and Dhar (2005) found that when in the presence of multiple competing goals, people can either opt to behave in ways that are consistent with a goal or behave in ways that disengage from one goal in favor of an alternate goal.”
A Goal-Based Model of Product Evaluation and Choice (2012, background): “This is consistent with findings by Fishbach et al. (2003), who found that priming of a goal (e.”