Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior

By Ayelet Fishbach, Rebecca K. Ratner, Ying Zhang. 2011

91 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c5190e326a22e9d38f41de1c9dca186e705f6cdf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Beck
2. Conor M. Henderson
3. Robert W. Palmatier

In Organizational Behavior and Human Resource Management

1. J. Beck
2. Conor M. Henderson
3. Robert W. Palmatier

Citations in the corpus

• Review of the theoretical underpinnings of loyalty programs (2011, background): “Fishbach et al., 2011 Sequential product choice Consistency vs. variety seeking, mental construal Nonconscious support of behavioral selection consistency increases when consumers are primed with concepts of loyalty, but concepts related to satiation (boredom) promote variety seeking.”