Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
By R. Bilro, Sandra Maria Correia Loureiro, João Guerreiro. 2019
157 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d56fd394a6b5de0d2f9ad483a267041c7a1359f4
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “Highly engaged tourists would positively advocate a destination than their counterparts (Bilro et al., 2019).”
- Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists (2020, background): “[92] also found that interaction with others can affect individuals’”