Examining online social brand engagement: a social presence theory perspective

By Kofi Osei-Frimpong, Graeme McLean. 2017

209 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b0efa97362bdaee9c9d955e097b6c3bbd59ff780

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Graeme McLean
2. Moazzam Abbas
3. Kofi Osei-Frimpong
4. Yongqiang Gao
5. S. Shah

In Organizational Behavior and Human Resource Management

1. Graeme McLean
2. Moazzam Abbas
3. Kofi Osei-Frimpong
4. Yongqiang Gao
5. S. Shah

In Sociology and Political Science

1. Graeme McLean
2. Moazzam Abbas
3. Kofi Osei-Frimpong
4. Yongqiang Gao
5. S. Shah

Citations in the corpus

• Hey Alexa ... examine the variables influencing the use of artificial intelligent in-home voice assistants (2019, background): “Prior research has outlined the social benefits in applying U&GT to social media (Osei-Frimpong and McLean, 2018) and in online games (Wu et al, 2010).”
• CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “Scholars have suggested a positive relationship between CE and WOM [70].”