Paulo Ribeiro Cardoso
Marketing · 2010
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it
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Papers from Paulo Ribeiro Cardoso's perspective
Ordered by how strongly the researchers Paulo Ribeiro Cardoso trusts endorse each paper. Same corpus, a different order for every researcher.
- Age-Related Differences in Responses to Emotional Advertisements
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
- Shopping values of russian consumers: the impact of habituation in a developing economy
- Cluster Analysis in Marketing Research: Review and Suggestions for Application
- Thrift shopping: Combining utilitarian thrift and hedonic treat benefits
- Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
- Cluster Analysis for Applications
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
- The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
- Spending Time versus Spending Money
Their papers
- Hedonic and utilitarian shopping motivations among Portuguese young adult consumers (2010) — 112 citations