S. C. Pinto
Marketing · 2010
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it
Whom S. C. Pinto trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from S. C. Pinto's perspective
Ordered by how strongly the researchers S. C. Pinto trusts endorse each paper. Same corpus, a different order for every researcher.
- Age-Related Differences in Responses to Emotional Advertisements
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
- Shopping values of russian consumers: the impact of habituation in a developing economy
- Cluster Analysis in Marketing Research: Review and Suggestions for Application
- Thrift shopping: Combining utilitarian thrift and hedonic treat benefits
- Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
- Cluster Analysis for Applications
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
- Spending Time versus Spending Money
- The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
Their papers
- Hedonic and utilitarian shopping motivations among Portuguese young adult consumers (2010) — 112 citations