Cognition, Persuasion and Decision Making in Older Consumers

By Carolyn Yoon, G. Laurent, H. Fung, Richard D. Gonzalez, A. Gutchess, Trey Hedden, R. Lambert-Pandraud, Mara Mather, Denise C. Park, Ellen Peters and 1 more. 2005

99 citations recorded by the source corpus.

Subfields: General Decision Sciences, Neuropsychology and Physiological Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4481a12ff7ab8c6380a0292dff9ac22c652be3a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Rajan Nataraajan

In Neuropsychology and Physiological Psychology

1. Rajan Nataraajan
2. Gianluigi Guido
3. Cesare Amatulli

In Social Psychology

1. Victor R. Prybutok
2. Chao Wen
3. Gianluigi Guido

Citations in the corpus

• Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations (2015, background): “Therefore, their purchasing behaviors may be explainable better by cognitive rather than chronological age (Yoon et al., 2005).”
• Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives (2016, background): “Older adults exhibit equivalent levels of information seeking and detailed processing compared to younger adults, when they have both the motivation and the cognitive ability to process information [Yoon et al. 2005].”