Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

By Marta Blázquez. International Journal of Electronic Commerce, 2014

403 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d3a85f5f0848d32c0c118c4d9429cd3d05ef6022

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, background): “When it comes to e-commerce adoption industries selling in particular high-involvement products such as clothes tend to lag behind (Blázquez, 2014).”
Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016, background): “However, recent data show that consumers consider online fashion shopping to be a pleasurable activity and spend their leisure time searching for clothes using this medium (Blázquez, 2014).”
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions (2017, background): “This is in particular the case if consumers can use their own image to interact with the product and “dress their virtual model with the items they prefer” (Blazquez, 2014, p.100).”
Toward a three-dimensional framework for omni-channel (2017, positive): “Studies such as Blázquez (2014) and Lim et al. (2012) believe that higher synergy and more information make channels complement each other.”
Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing (2014, background): “• influential role of social media • changing role of the physical brick-and-mortar store • diversity in customer requirements • balance between personalization and privacy • need for supply chain redesign This paper is structured as follows: first, the growth of the omnichannel, driven by technolog”