When do you Want It? Time, Decisions, and Public Policy

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Knowledge creation in consumer research: Multiple routes, multiple criteria (2012, unknown): “In both cases, however, several explanations for why the intervention works are possible (cf. Lynch & Zauberman, 2006).”
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (2008, background): “…must invest in the option) is likely to play a more significant role in near-future preferences, and desirability (e.g., improved performance or psychological gains from the option) is likely to play a more significant role in distant-future preferences (Lynch and Zauberman 2006; Soman 1998).”
Arousal, avoidant and decisional procrastinators: Do they exist? (2010, background): “Unsurprisingly then, addressing procrastination is becoming of interest to the field of behavioral economics and is now starting to influence public policy (Lynch & Zauberman, 2006; Thaler & Sunstein, 2008).”
Lay Rationalism: Individual Differences in using Reason versus Feelings to Guide Decisions (2015, background): “This topic has attracted increasing attention from consumer researchers (Hershfield et al. 2011; Lynch and Zauberman 2006; McKenzie and Liersch 2011; Soman and Cheema 2011).”