Goal Control of Attention to Advertising: The Yarbus Implication

By Rik Pieters, M. Wedel. 2007

250 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4fcf4b0a43cdc13fb4d65b971a0fc240b5cede71

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Citations in the corpus

This Logo Moves Me: Dynamic Imagery from Static Images (2014, unknown): “As noted previously, prior literature has defined “engagement” as attention to an object, with longer gaze durations and increased refixations on the object representing more engagement (Pieters and Wedel 2007; Teixeira, Wedel, and Pieters 2012).”
User generated content presenting brands on social media increases young adults’ purchase intention (2019, background): “This is highly connected with participants looking more attentively at all aspects of a content (i.e. visual attention, Pieters and Wedel 2007).”
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, background): “Advertising research affirms that images are powerful tools, capable of persuading consumers to act or buy (Pieters and Wedel 2007), and an intricate interplay exists between text and pictorial elements in the same advertisement (Pieters and Wedel 2004).”
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context (2017, methodology): “Consumer neuroscience promises to reveal processes heretofore hidden in the consumers’ “black box” and thus offset many weaknesses associated with traditional methods (Plassmann et al. 2007; Telpaz, Webb, and Levy 2015).”
Eye Movement Monitoring as a Process Tracing Methodology in Decision Making Research (2011, unknown): “…(Rehder & Hoffman, 2005a, 2005b); and visual marketing and advertising (Goldberg, Probart, & Zak, 1999; Pieters, Rosenbergen, & Wedel, 1999; Pieters & Wedel, 2004, 2007; Radach, Lemmer, Vorstius, Heller, & Radach, 2003; Rayner, Miller, & Rotello, 2008; Rayner, Rotello, Stewart, Keir, &…”
Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (2016, background): “Research by Van der Lans, Pieters, and Wedel (2008) shows that the degree to which a brand stands out from its competitors is an important driver of search and has a pervasive effect on consumers’ ability to find a desired brand.”
The dynamics of consumer behavior: A goal systemic perspective (2012, background): “…that consumers may have and addressed stable motivational effects [(e.g. evaluation goals vs. learning goals in consumers' attention to advertising Pieters and Wedel (2007), goals of minimizing decision effort and maximizing decision accuracy Bettman et al. (1998); Chakravarti and Janiszewski…”
The effect of involvement on visual attention and product choice (2015, background): “We investigated two broad categories that influenced visual attention: bottom-up factors in the visual stimulus and top-down factors in the individuals (Wolfe 1998; Pieters and Warlop, 1999; Chun and Wolfe, 2001; Rayner et al., 2001; Pieters and Wedel, 2007).”
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis (2009, background): “Pieters and Wedel (2007) show that patterns of visual”