The effect of involvement on visual attention and product choice

By B. Behe, Mikyeung Bae, P. Huddleston, L. Sage. 2015

152 citations recorded by the source corpus.

Subfields: Marketing, Sensory Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/433ccffb9c9bbd2ba491aff15a688d9a84dc0f57

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vincenzina Caputo
2. E. V. Loo
3. R. Nayga
4. Wim Verbeke
5. Han-Seok Seo
6. J. Graafland

In Sensory Systems

1. Wim Verbeke
2. Vincenzina Caputo

In Sociology and Political Science

1. Wim Verbeke
2. R. Nayga

Citations in the corpus

• Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes (2015, background): “A longer durationmay relate to the difficulty to extract information or to the degree of involvement or relevance to viewers (Behe et al., 2015; Holmqvist et al., 2011; Just and Carpenter, 1976).”