Eye Movement Monitoring as a Process Tracing Methodology in Decision Making Research

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Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, background): “This reduces the utility of memory-based self-reported attention measures to understand the process (Glaholt and Reingold 2011).”
Attention and choice: a review on eye movements in decision making. (2013, background): “The higher number of fixations applied to chosen alternatives is due both to a greater number of dwells (Glaholt & Reingold, 2009b, 2011, 2012; Glaholt et al., 2010; Schotter et al., 2010, 2012), and to more fixations within each dwell (Glaholt & Reingold, 2011, 2012).”
Do you like what you see? The role of first fixation and total fixation duration in consumer choice (2015, background): “It also occurs in perceptual decision making (Glaholt & Reingold, 2009a, 2009b, 2011), in which it is attributed to top-down factors such as the decision goals that results from a specific task instruction (e.g., Yarbus, 1967).”