Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

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Certainty in Language Increases Consumer Engagement on Social Media (2021, background): “However, despite the importance of engaging consumers with brand content, research is only just beginning to identify the characteristics of brand messages that drive consumer engagement (Cruz, Leonhardt, & Pezzuti, 2017; Lee et al., 2018; Ordenes et al., 2018).”
Natural language processing (NLP) in management research: A literature review (2020, unknown): “Scholars have either hired research assistants (Villarroel Ordenes et al., 2019) or outsourced these tasks online (D. Lee, Hosanagar, & Nair, 2018), via crowdsourcing through sites like Amazon Mechanical Turk.”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “Here, advancements in social media monitoring, text and image analysis techniques that “listen” to, and capture, customer-generated content enable ideation, sharing, product development and brand experience improvements (Humphreys and Wang 2017; Villarroel Ordenes et al., 2018).”
The future of social media in marketing (2019, unknown): “2017; Villarroel Ordenes et al.”